VAVA . NEOPOP FESTIVAL 2022

Neopop is Portugal’s most respected electronic music festival, held in the coastal town of Viana do Castelo. Each summer, the historic port hosts a festival lineup packed with techno artists for three days of musical exploration in a beautiful, historic and welcoming setting.

Neo-pop is a postmodern art movement of the 1980s and 1990s. This movement is synonymous with the brand’s vision, aesthetically VAVA hardback to the industrial design of the 80’s, where geometrical flat forms were considered vogue. VAVA designs are futuristic and a homage to computational aesthetics that bridges science and art. Inspired by the squared-shaped aesthetics of the Macintosh and the IBM PC, these designs embody the magic of early computers.

VIANA DO CASTELO

Viana do Castelo is one of the most beautiful cities in northern Portugal, and a place where, historically, seafarers set sail to explore and map previously unknown corners of the world. Viana’s unique heritage is expressed by its palaces, monasteries and museums, inspired by Manueline, Renaissance, Baroque, Art Deco and tile architecture. Viana do Castelo is also renowned for its sandy beaches where waves and wind ensure perfect conditions to surf, windsurf and kitesurf.

Although the VAVA offices are currently in transition to their new home in the city of Porto, its headquarters are still based in Viana’s historic centre, the birthplace of VAVA founder, Pedro da Silva. The city’s connection to the sea and history of discovery align with VAVA’s curious exploratory vision, always pushing forward, VIANA and VAVA will always be intertwined, with the latter fully invested in the city’s cultural transformation and embrace of emerging avant-garde movements, such as NEOPOP festival.