FLAGSHIP STORE
PORTO, PORTUGAL
THE 300M2 CONCEPT STORE IS LOCATED ON THE HISTORIC PASSOS MANUEL AT NUMBER 66, IN PORTO, AND HAS THREE DISTINCTIVE LEVELS. CONCEIVED AS AN EXPANSIVE AND EXPERIMENTAL SPACE, IT CAN BE DESCRIBED MORE AS AN ART INSTALLATION THAN A STORE, LIT BY NEON LIGHTS AND LINED WITH MIRROR WALLS AND DETAILS SUCH AS GRADIENT COLOUR PALETTES AND FLUO TONES.
R. de Passos Manuel 66
4000-381 Porto
Mon-Sat: 10AM – 7PM
LEVEL ZERO (0)
THE GROUND FLOOR IS WHAT WE CAN CONSIDER THE STORE, IN WHICH THE BRAND SHOWCASES OPTICAL AND SUNGLASSES, EMBRACES A VARIETY OF INFLUENCES THAT INCLUDE 2001: A SPACE ODYSSEY MOVIE, DONALD JUDD MINIMAL ART, AND BRIAN ENO’S AMBIENT: MUSIC FOR AIRPORTS.
THE BABY BLUE DETAILS SYMBOLIZE CALMNESS, SERENITY, AND THE HUMAN INNOCENCE, GIVING A SENSE OF PEACE AND TRANQUILLITY TO THE SPACE. THE CUBIC RED SITS ARE A TRIBUTE TO 2001: THE SPACE ODYSSEY” RED DJINN CHAIR.
LEVEL MINUS ONE (-1)
VAVA’S EYE CLINIC. SPECIALIZED IN OPTOMETRY, DOING EYE EXAMINATION AND CONTACTOLOGY. THE UNDERGROUND FLOOR USES DESIGN AS A TOOL RESHAPING EYE CARE WITH A FOCUS ON THE INDIVIDUAL EXPERIENCE, A MORE HOLISTIC VIEW THAT AIMS TO REPOSITION PATIENTS AND GUESTS,
SLOWING DOWN FOR SELF-CARE.
LEVEL PLUS ONE (+1)
THE UPPER FLOOR ALSO SHOWCASES PRODUCT, ADDITIONALLY HAS THE LABORATORY IN WHICH LENSES ARE CUTE AND APPLIED INTO THE FRAMES, FRAME ADJUSTMENTS AND REPAIRS (CIRCULARITY) ARE MADE ARTISTICALLY THIS LEVEL IS AN EXPANSION AND INVERSION OF SOL LEWITT’S MODULAR STRUCTURES AND IS BY HIS STATEMENT: “CONCEPTUAL ARTISTS ARE MYSTICS RATHER THAN RATIONALISTS. THEY LEAP TO CONCLUSIONS THAT LOGIC CANNOT REACH.”
