THE ARCHIVES SERIES 8
TO CELEBRATE VAVA’S PRESENCE AT SÓNAR LISBOA 2022
LET’S LOOK BACK TO SÒNAR BARCELONA 2014
Back in 2014, VAVA travelled to Sónar Barcelona to showcase the brand’s concept and collection.
Within a space created specifically for the festival, the attendants were invited to discover the brand’s identity and spirit. This space fused the idea of a product exhibition with that of an artistic experience. The combination of music and a video installation reflected two paramount influences to VAVA: music and art.
VAVA commissioned Boris Chimp 504 to create an interactive installation.
Boris Chimp 504 [BC504] – Miguel Neto and Rodrigo Carvalho – is an audiovisual real-time performance that emphasizes audio synthesis and graphical languages in a futuristic sci-fi aesthetic. It is a real-time interactive/reactive system between audio and image, between man and machine.
RE-ENVISION is where BC504 & VAVA meet in outer space. It is a place where the space-time continuum is not what it appears to be. The rules of known physics don’t work here. All that is seen/heard/felt can be something else…
You can find the full project in this link: BORIS CHIMP 504
Alongside this interactive installation, there was a space where the visitors could discover the world of VAVA, the collection and interact with the product.
In this year’s edition, VAVA will be back at Sónar with a special booth where the visitors will have the opportunity to discover the brand, its concepts and ideas. This space seeks, ultimately, to become a converging point of exchange between customers, artists and music lovers.
Let’s meet in two weeks at Pavilhão Carlos Lopes by Estrella Damm on the third floor.