TECHNO HEROES

VAVA’s SS21 VIDEO CAMPAIGN . MODEL BL0026

 

 

The TECHNO HEROES collection invites people to challenge the status quo, in the pursuit of new-found freedom that seeks to take back control of personal data.

 

 

 

This heroic imagination gains force through strengthening the sense of individuality against the idea of mass consumption and uniformization where corporate power sets the rules. It is time to get together to create and enjoy a new “psychology of liberation.” This is an invitation to join a global community that embraces individuality. A vision that always seeks to make others feel distinctive, coupled with the belief that it is important to pursue one’s own identity.

 

 

The BL0026 is geometric and oversized, reminiscent of the eyewear people wore in the 80s and a homage to computational aesthetics that bridges science and art. Inspired by the squared-shaped aesthetics of the Macintosh and the IBM PC, this model embodies the magic of early computers. Since the beginning of the digital era, users have needed a way to view the results of the programs they run on a computer screen. Through these lenses, the Hero has a new way to access digital instructions and locations.

 

 

 

 

CREDITS

Video by César Augusto | vimeo.com/cesarjaugusto

Photography by André Brito | andrebrito.com

Sound Design by Ricky Cross | @ricky_cross_vc

Models Aidé Andrelino, Federico Spina, Sandra Martins

Fashion Stylist Nelson Vieira | nelson-vieira.com

Make Up Artist Tinoca | @tinocamakeup

Hair-Stylist Edgar Venâncio | @edgarvenanciohairstylist

 

STILL-LIFE PHOTOGRAPHY

Still-Life Photography by Helder Bento | [email protected]

 

STILL-LIFE ILLUSTRATION

Still-Life Illustration by Vanda Balinha | [email protected]
Colouring by André Cunha | [email protected]

 

Production by VAVA
Creative Director Pedro Silva
Assistant Judite Agra

 

Special Thanks 

THE DESIGN | thedesign.pt

WrongWeather | wrongweather.net

Hugo Costa | hugocosta.pt