VAVA’s SS21 VIDEO CAMPAIGN . MODEL BL0026
The TECHNO HEROES collection invites people to challenge the status quo, in the pursuit of new-found freedom that seeks to take back control of personal data.
This heroic imagination gains force through strengthening the sense of individuality against the idea of mass consumption and uniformization where corporate power sets the rules. It is time to get together to create and enjoy a new “psychology of liberation.” This is an invitation to join a global community that embraces individuality. A vision that always seeks to make others feel distinctive, coupled with the belief that it is important to pursue one’s own identity.
The BL0026 is geometric and oversized, reminiscent of the eyewear people wore in the 80s and a homage to computational aesthetics that bridges science and art. Inspired by the squared-shaped aesthetics of the Macintosh and the IBM PC, this model embodies the magic of early computers. Since the beginning of the digital era, users have needed a way to view the results of the programs they run on a computer screen. Through these lenses, the Hero has a new way to access digital instructions and locations.
Video by César Augusto | vimeo.com/cesarjaugusto
Photography by André Brito | andrebrito.com
Sound Design by Ricky Cross | @ricky_cross_vc
Models Aidé Andrelino, Federico Spina, Sandra Martins
Fashion Stylist Nelson Vieira | nelson-vieira.com
Make Up Artist Tinoca | @tinocamakeup
Hair-Stylist Edgar Venâncio | @edgarvenanciohairstylist
Still-Life Photography by Helder Bento | [email protected]
Production by VAVA
Creative Director Pedro Silva
Assistant Judite Agra
THE DESIGN | thedesign.pt
WrongWeather | wrongweather.net
Hugo Costa | hugocosta.pt